HyperX renewed its partnership Ju Ju Smith-Schuster. The multi-year agreement means that Smith-Schuster will remain HyperX’s brand ambassador. HyperX signed a new ambassadorial agreement and was named peripherals partner for Team Diverge, an American organization owned by the Pittsburgh Steelers wide receiver.
Smith-Schuster spoke about his renewed partnership with HyperX, and how he would like to bring his team, Team Diverge into the HyperX family. HyperX has been my brand partner since my first year of being an NFL player. They have supported me throughout the process. Thank you for your continued support.
After Hewlett Packard bought the brand, HyperX was able to secure many partnerships. Team Diverge is a partner of the peripherals brand. David Illingworth is the Celebrity and Athlete Market Manager at HyperX. He stated, “HyperX is delighted to continue our relationship JuJu Smith-Schuster, and expand it to his esports organization, Team Diverge.”
His passion for the community and love of it is infectious. It permeates everything he does. Together with JuJu Smith-Schuster and Team Diverge, we are building our brands. JuJu Smith-Schuster is a valuable asset to HyperX because of his participation in many activations.
Both parties extended and expanded the existing agreement. Sign up for the Dispatch Newsletter