The summer of gaming is back. Fans have been waiting for updates on a variety of their favorite games for months. Publishers have been very tight-lipped. Summer Games Fest is your chance. Keighley hosted the kick-off event to the show. It got even better this year.
For viewers in Canada and the United States, the show will be shown in IMAX format. The majority of staff at TheXboxHub are from the UK. However, being a proud Canadian, this time I donned my best Mountie Outfit, and took one for the team. I was able to get to Oakville by ferry, which is one of the few theatres that shows the kickoff. How was that possible? The jury is still out on this one.
IMAX-formatted theater
It is a smart idea to view games on the big screen, especially in an IMAX-formatted theater. The game image is sharper and the loudspeakers capture every detail of the sound mix. This gives legitimacy to the proceedings. A communal space allows for a greater sense of camaraderie than is usually possible at E3 conferences. It’s possible to have a second discussion about it, if you want.
The model has some drawbacks that I believe will hurt the adoption of the entire system. The first is the prohibitive price. The price is prohibitive. As many people desire to purchase tickets for $18, the event quality and expectations increase. However, the cost of watching what is basically advertising can be viewed at your home for free. There is no reason to be excited about such an event. We were actors when we were all there, I’m sure. Since their last press conference, I have been counting down the days until the Xboxs press conference. There is a growing anticipation for the same ticket around the globe as for any other.
Call of Duty segment
The show seems to be good for you. Despite the reliance on CG trailers, the long segments for games such as Last of Us were essentially talking over a still image. The lack of long-form gameplay meant that the Call of Duty segment was not fully released. There was also not much footage taking advantage of the IMAX format. You can’t tell the sound design of a game if it’s covered in trailers.
Community members also care about the quality of the show. It is a difficult, tedious, and sometimes frustrating job to make games. Also, it is very difficult to assemble, and produce them. Consumers want announcements that generate wide community reaction if they are made by them. The greatest response was for Modern War and Gotham Knights. The Elden Ring, Hellblade 2/Series X, and Tony Hawks Pro Skater 1/+2 announcements of Keighley’s first and later shows were not on the same level. This created a sense of community.
It is possible to also play the drama in the theater. Some trailers have a window that is blenched. This means that small problems rarely disappear when the screen displays the view of the skyscraper side by side. You can say something about his best foot moving, so it’s like looking at your game through a microscope.
price paid to the customer
It is clear that the jury is still searching for the future of theater-based game events. The Game Awards will be presented in IMAX on December 21st. It is not only a public event, but it also serves as an award show. Although the data is accurate, it would be better to pay for a large screen view. An increase or decrease in the price paid to the customer (this year’s lootbag included a drawstring backpack and a code to download Street Fighter 2 for free, as well as a sticker and pin to Cuphead, and two links to Street Fighter 6 songs) to help increase excitement and sales.
I can see a significant improvement in the acceptance of the model if Sony, Microsoft, and Nintendo put their shows in the theaters at IMAX. The first trip was not without problems, but it is still a long way before IMAX becomes a regular fixture for fans.